Picture this scenario: a popular promotional product that’s easily sourced, locally manufactured, and has virtually unlimited inventory. Now picture a universal advertising tool that’s relevant to any vertical market or end-user; one that comes with standard 24-hour production and free shipping*. You’re now looking at Goldstar® Pens. Made and Decorated in the US** For more … Continue reading When Supply Consistently Meets Demand
Did you know that millennials make up the largest living generation in the US, representing more than 25%1 of the country’s population? At more than 83 million people1, millennials are also the largest age group in the workforce. They have been described as tech-savvy, charitable, and connected. And for employers looking to attract new college … Continue reading Pens as a Recruitment Tool
Candidates vying to secure a seat have one thing in common: they’re campaigning to win. And effective campaigning takes market research, strategy, and execution to appeal to the masses. That’s why candidates often turn to consultants to better understand and tap into their audience’s behaviors and motivators. Enter 360 Degrees to Win, a political consulting … Continue reading Why Campaign Consultants Use Promo Pens in Every Election
Fall often signals the beginning of gifting season for many organizations looking to reach out to customers to express their gratitude. But what if small displays of thanks and gratitude was part of an ongoing campaign (or multiple campaigns!), offering additional opportunities for brands and customers to connect? Here are just a few ideas and … Continue reading Campaign Ideas for Gift Sets
“At its core, our Simplicity Model is about the ease of doing business and frictionless selling,” said Howard Cubberly, General Manager of Goldstar Global. “Nearly 5 years ago we created and introduced the Simplicity business model for our distributor customers and the response has been incredible.” As a supplier of promotional products, at Goldstar we … Continue reading Creating an Easier Way to do Business
“Keeping hearts beating gets our hearts pumping.” –American Heart Association In February the American Heart Association reminds us to fall in love with health all over again. Coinciding around Valentine’s Day, health awareness and patient outreach campaigns like American Heart Month provide the opportunity to educate patients and strengthen brand awareness for healthcare providers (HCPs). … Continue reading Vertical Market Focus: Healthcare + Wellness
Did you know that 81% of promotional items were kept because they were considered useful?1 As this year wraps up, now is a great time for distributors to talk to their customers about next year's trade show and event schedules, helping to select promotional products that are not only useful, but are also likely to be … Continue reading Top 3 Promo Product Picks for Trade Shows
Promotional products that are on target = brand magic. It’s having the right product, for the right customer, at the right price point. And the results—lasting, memorable, cost-effective impressions in the marketplace. But how do we get there? It begins by asking the right questions to present the right promotional products to customers. Outside of … Continue reading 3 Tips to Deliver Impactful Promotional Products
Check on customer orders, follow up with new customer requests, input new orders, and grab a bite to eat somewhere in between. It’s the welcomed cycle of mayhem that most entrepreneurs and independent distributors in the promotional product industry experience on a daily basis. As one distributor put it: “I thrive in organized chaos.” But … Continue reading Inspiration, Where Art Thou?
In the Promo Know with Goldstar 
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