Tapping into the Memorability, Creativity of Self-Promo Campaigns

Funny. Creative. Unforgettable. The ‘Simplicity Brothers’ campaign has been described many ways, but boring was never one of them. We’re breaking down the why and how behind one of the most memorable (and award-winning!) self-promo campaigns in our industry. Bringing Simplicity to the Masses When Goldstar® Pens launched its Simplicity Business Model that focused on … Continue reading Tapping into the Memorability, Creativity of Self-Promo Campaigns

5 Self-Promo Ideas for the New Year

As P.T. Barnum once said, “Without promotion, something terrible happens... nothing!” As advertising specialists, marketing consultants, and promotional product distributors, you know that staying in sight is staying in mind. That’s why investing in self-promo campaigns and products is just the thing to help keep your calling card within reach year-round. Here are five self-promo … Continue reading 5 Self-Promo Ideas for the New Year