Pens as a Recruitment Tool

Did you know that millennials make up the largest living generation in the US, representing more than 25%1 of the country’s population? At more than 83 million people1, millennials are also the largest age group in the workforce. They have been described as tech-savvy, charitable, and connected. And for employers looking to attract new college … Continue reading Pens as a Recruitment Tool

Tapping into the Memorability, Creativity of Self-Promo Campaigns

Funny. Creative. Unforgettable. The ‘Simplicity Brothers’ campaign has been described many ways, but boring was never one of them. We’re breaking down the why and how behind one of the most memorable (and award-winning!) self-promo campaigns in our industry. Bringing Simplicity to the Masses When Goldstar® Pens launched its Simplicity Business Model that focused on … Continue reading Tapping into the Memorability, Creativity of Self-Promo Campaigns

Why Campaign Consultants Use Promo Pens in Every Election

Candidates vying to secure a seat have one thing in common: they’re campaigning to win. And effective campaigning takes market research, strategy, and execution to appeal to the masses. That’s why candidates often turn to consultants to better understand and tap into their audience’s behaviors and motivators. Enter 360 Degrees to Win, a political consulting … Continue reading Why Campaign Consultants Use Promo Pens in Every Election

Campaign Ideas for Gift Sets

Fall often signals the beginning of gifting season for many organizations looking to reach out to customers to express their gratitude. But what if small displays of thanks and gratitude was part of an ongoing campaign (or multiple campaigns!), offering additional opportunities for brands and customers to connect? Here are just a few ideas and … Continue reading Campaign Ideas for Gift Sets

Campaign Ideas for Schools Year-Round

Just like more companies nowadays, schools, colleges and athletic teams are also featuring full-color logos as part of their brand identity. And we’re continuing to see a growing demand around colorful (yet cost-effective!) promotional products, including writing instruments, drinkware and stationery items. The good news: there are SEVERAL promo product options for customers on a … Continue reading Campaign Ideas for Schools Year-Round

Creating an Easier Way to do Business

“At its core, our Simplicity Model is about the ease of doing business and frictionless selling,” said Howard Cubberly, General Manager of Goldstar Global. “Nearly 5 years ago we created and introduced the Simplicity business model for our distributor customers and the response has been incredible.” As a supplier of promotional products, at Goldstar we … Continue reading Creating an Easier Way to do Business