In the Promo Know with Goldstar
A blog about the promotional products industry.
Everyone has a story to tell, including brands. Whether it’s one that conveys encouragement like NIKE’s “just do it” slogan, or one that inspires individuality like Apple’s “think different” campaign, stories are the messages that connect us. They make people, products, and brands more approachable and relatable. And while brand storytelling may be a relatively … Continue reading 3 Ways Branded Pens Benefit Brand Storytelling
Spring has sprung, and so have the requests for full-color imprints on white writing instruments. Outside of branded promo products, take a stroll through any mall or department store and you’ll find that spring and summer bring an influx of lighter shades, including crisp-looking whites, soft pastels, and vibrant tropicals. Let’s hear what distributors are … Continue reading Here’s What’s Trending: White Canvases for Spring + Summer
“Delivering pure, all-natural, organic seed products to grow healthier communities.” –Mission statement of Ardel Agriculture* Case Study Ardel Agriculture was a longtime staple in their home state of Kansas, and was looking to mass distribute their seed products to farmers across the US. Breaking into a crowded market was no easy feat. To help increase awareness … Continue reading Vertical Market Focus: Agriculture
Options. It’s a great word, isn’t it? To those of us in the promo products industry, “options” indicate more creativity, more flexibility, and more branding potential. Metal Classics with 3x the Imprint Options More than a dozen metal writing instruments are now available in 3 different imprint options. If a customer is new to metal … Continue reading You’ve Got Options
Once upon a time colorful imprints were difficult and expensive to achieve. From setup and run charges to proofing fees, what began as a seemingly inexpensive promotional item quickly grew to cost a small fortune. Thankfully, that’s a thing of the past. With innovative decoration capabilities like that of SimpliColor®, taking a brand from 1 … Continue reading Full-Color Branding Made Easy
“Keeping hearts beating gets our hearts pumping.” –American Heart Association In February the American Heart Association reminds us to fall in love with health all over again. Coinciding around Valentine’s Day, health awareness and patient outreach campaigns like American Heart Month provide the opportunity to educate patients and strengthen brand awareness for healthcare providers (HCPs). … Continue reading Vertical Market Focus: Healthcare + Wellness
We’d estimate that every person reading this post has come in contact with or viewed a translucent product in the last 48 hours. Here, we’re taking a look at some major shifts in consumer products that helped kick-start the translucent trend that’s continuing to make quite the impact across industries, including promotional products, and what … Continue reading Here’s What’s Trending: Translucents
