In the Promo Know with Goldstar
A blog about the promotional products industry.
With long summer days come more outdoor activities—and more opportunities to promote brands while on the go. According to the National Park Services website, nearly 75% of all visitors to Yosemite National Park visit during the summer and fall (May through October), which is roughly 2.8 million visitors.1 That’s a whole lot of potential brand … Continue reading Promo and the Great Outdoors
How often would you like customers to think of your brand? Once a year? Monthly? Or how about daily? Most would agree that daily brand reminders are ideal. That’s why mixing up your promo offerings with everyday-use items like writing instruments and drinkware is a great strategy. Here, we’re highlighting popular made in USA promo … Continue reading Here’s What’s Trending: Made in USA Promo Items
No other form of advertising offers a tangible extension of a brand, marketing campaign, or creative concept like promotional products. It is an advertising medium unlike any other, and Promotional Products Work! Week is a great opportunity to help shine some light on this uniquely-awesome industry. Kicking off on May 13, PPAI’s industry-wide event is dedicated … Continue reading We Believe in the Power of Promo
National Nurses Week may come around once a year, but the effects of great patient care can last a lifetime. In honor of Nurses Week, which takes place the second week of May, we’re highlighting a few clever examples illustrating how hospitals expressed thanks to their nurses. While these examples highlight healthcare professionals, the ideas … Continue reading Creative Design Ideas for Nurses Week and Beyond
Everyone has a story to tell, including brands. Whether it’s one that conveys encouragement like NIKE’s “just do it” slogan, or one that inspires individuality like Apple’s “think different” campaign, stories are the messages that connect us. They make people, products, and brands more approachable and relatable. And while brand storytelling may be a relatively … Continue reading 3 Ways Branded Pens Benefit Brand Storytelling
