Tapping into the Memorability, Creativity of Self-Promo Campaigns

Funny. Creative. Unforgettable. The ‘Simplicity Brothers’ campaign has been described many ways, but boring was never one of them. We’re breaking down the why and how behind one of the most memorable (and award-winning!) self-promo campaigns in our industry. Bringing Simplicity to the Masses When Goldstar® Pens launched its Simplicity Business Model that focused on … Continue reading Tapping into the Memorability, Creativity of Self-Promo Campaigns

Campaign Ideas for Schools Year-Round

Just like more companies nowadays, schools, colleges and athletic teams are also featuring full-color logos as part of their brand identity. And we’re continuing to see a growing demand around colorful (yet cost-effective!) promotional products, including writing instruments, drinkware and stationery items. The good news: there are SEVERAL promo product options for customers on a … Continue reading Campaign Ideas for Schools Year-Round