“At its core, our Simplicity Model is about the ease of doing business and frictionless selling,” said Howard Cubberly, General Manager of Goldstar Global. “Nearly 5 years ago we created and introduced the Simplicity business model for our distributor customers and the response has been incredible.” As a supplier of promotional products, at Goldstar we … Continue reading Creating an Easier Way to do Business
What does a craft brewery, frozen food company, and a grower of soybeans all have in common? The opportunity for co-branded marketing efforts. Like many businesses that manufacture their own products, these organizations rely on a network of distribution companies, a channel, to deliver their products into the hands of retailers and consumers. Whether it’s … Continue reading How Branded Pens Added Extra Buzz Around Craft Brews
“Keeping hearts beating gets our hearts pumping.” –American Heart Association In February the American Heart Association reminds us to fall in love with health all over again. Coinciding around Valentine’s Day, health awareness and patient outreach campaigns like American Heart Month provide the opportunity to educate patients and strengthen brand awareness for healthcare providers (HCPs). … Continue reading Vertical Market Focus: Healthcare + Wellness
Great content is essential to every industry’s marketing and customer outreach activities, and the promotional product industry is no exception. Distributors are finding that content like social media posts can help increase customer engagement. Those “Likes” and “Shares” account for building brands and engaging customers. And customer engagement is always good for business. From articles … Continue reading Shareable Content to Help Grow Your Business
Promotional products that are on target = brand magic. It’s having the right product, for the right customer, at the right price point. And the results—lasting, memorable, cost-effective impressions in the marketplace. But how do we get there? It begins by asking the right questions to present the right promotional products to customers. Outside of … Continue reading 3 Tips to Deliver Impactful Promotional Products
Check on customer orders, follow up with new customer requests, input new orders, and grab a bite to eat somewhere in between. It’s the welcomed cycle of mayhem that most entrepreneurs and independent distributors in the promotional product industry experience on a daily basis. As one distributor put it: “I thrive in organized chaos.” But … Continue reading Inspiration, Where Art Thou?
Each October, schools, hospitals, businesses—small and large—and communities rally together in a band of pink to support breast cancer awareness. It’s this wave of color splashed throughout everyday products like T-shirts, stickers, and pens that helps spread awareness for a cause, keeping the sentiment integrated in our daily routines and activities via customized products. Branded … Continue reading Using Promotional Products to Spread Awareness for a Cause
In the Promo Know with Goldstar 
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