We Believe in the Power of Promo

No other form of advertising offers a tangible extension of a brand, marketing campaign, or creative concept like promotional products. It is an advertising medium unlike any other, and Promotional Products Work! Week is a great opportunity to help shine some light on this uniquely-awesome industry. Kicking off on May 13, PPAI’s industry-wide event is dedicated … Continue reading We Believe in the Power of Promo

Creative Design Ideas for Nurses Week and Beyond

National Nurses Week may come around once a year, but the effects of great patient care can last a lifetime. In honor of Nurses Week, which takes place the second week of May, we’re highlighting a few clever examples illustrating how hospitals expressed thanks to their nurses. While these examples highlight healthcare professionals, the ideas … Continue reading Creative Design Ideas for Nurses Week and Beyond

3 Ways Branded Pens Benefit Brand Storytelling

Brand Storytelling Promo Pen with Wraparound Imprint for a Message

Everyone has a story to tell, including brands. Whether it’s one that conveys encouragement like NIKE’s “just do it” slogan, or one that inspires individuality like Apple’s “think different” campaign, stories are the messages that connect us. They make people, products, and brands more approachable and relatable. And while brand storytelling may be a relatively … Continue reading 3 Ways Branded Pens Benefit Brand Storytelling

Here’s What’s Trending: White Canvases for Spring + Summer

Trending Goldstar white pens for summer spring white brick coral ombre background

Spring has sprung, and so have the requests for full-color imprints on white writing instruments. Outside of branded promo products, take a stroll through any mall or department store and you’ll find that spring and summer bring an influx of lighter shades, including crisp-looking whites, soft pastels, and vibrant tropicals. Let’s hear what distributors are … Continue reading Here’s What’s Trending: White Canvases for Spring + Summer

Vertical Market Focus: Agriculture

Green Plastic Promo Ballpoint Pen Branded for Ardel Agriculture

“Delivering pure, all-natural, organic seed products to grow healthier communities.” –Mission statement of Ardel Agriculture* Case Study Ardel Agriculture was a longtime staple in their home state of Kansas, and was looking to mass distribute their seed products to farmers across the US. Breaking into a crowded market was no easy feat. To help increase awareness … Continue reading Vertical Market Focus: Agriculture

Full-Color Branding Made Easy

Colorful dripping paint artistic full color

Once upon a time colorful imprints were difficult and expensive to achieve. From setup and run charges to proofing fees, what began as a seemingly inexpensive promotional item quickly grew to cost a small fortune. Thankfully, that’s a thing of the past. With innovative decoration capabilities like that of SimpliColor®, taking a brand from 1 … Continue reading Full-Color Branding Made Easy

Vertical Market Focus: Healthcare + Wellness

Heart healthcare bright red heart stethoscope

“Keeping hearts beating gets our hearts pumping.” –American Heart Association In February the American Heart Association reminds us to fall in love with health all over again. Coinciding around Valentine’s Day, health awareness and patient outreach campaigns like American Heart Month provide the opportunity to educate patients and strengthen brand awareness for healthcare providers (HCPs). … Continue reading Vertical Market Focus: Healthcare + Wellness

The Color of 2019

Vision Grip Plastic Promo Pen with Customized Simplicolor Imprint Item PHG

In December, Pantone, the renowned global authority on color, announced their 2019 color of the year: Living Coral. It’s a 20-year tradition of selecting the color of all colors that will influence product design, making its visual presence into just about every industry for the year. According to the Pantone website, their designated color of … Continue reading The Color of 2019

Here’s What’s Trending: Translucents

We’d estimate that every person reading this post has come in contact with or viewed a translucent product in the last 48 hours. Here, we’re taking a look at some major shifts in consumer products that helped kick-start the translucent trend that’s continuing to make quite the impact across industries, including promotional products, and what … Continue reading Here’s What’s Trending: Translucents

Top 3 Promo Product Picks for Trade Shows

Girl holding tote bag with imprint states impressions

Did you know that 81% of promotional items were kept because they were considered useful?1 As this year wraps up, now is a great time for distributors to talk to their customers about next year's trade show and event schedules, helping to select promotional products that are not only useful, but are also likely to be … Continue reading Top 3 Promo Product Picks for Trade Shows