Eco is all the rage in promotional products. From goods made with renewable resources to reusable stainless steel canteens and drinking straws, the demand for ‘green’ products is growing. Here, we’re taking a look at the top-searched promo product categories, and teeing up some Eco-Minded™ options to consider for upcoming projects. Pens for the Win … Continue reading Here’s What’s Trending: Eco-Minded™ Products
Did you know that millennials make up the largest living generation in the US, representing more than 25%1 of the country’s population? At more than 83 million people1, millennials are also the largest age group in the workforce. They have been described as tech-savvy, charitable, and connected. And for employers looking to attract new college … Continue reading Pens as a Recruitment Tool
Sure, they may look similar at first glance, but not all pens are created equal. And that statement couldn’t be truer when it comes to the Bowie Collection. From concept to creation, the writing instruments in this collection were made like no other. The Beginning of the Bowie Collection There are seven pens in the … Continue reading Here’s What’s Trending: The Bowie Collection
Candidates vying to secure a seat have one thing in common: they’re campaigning to win. And effective campaigning takes market research, strategy, and execution to appeal to the masses. That’s why candidates often turn to consultants to better understand and tap into their audience’s behaviors and motivators. Enter 360 Degrees to Win, a political consulting … Continue reading Why Campaign Consultants Use Promo Pens in Every Election
Fall often signals the beginning of gifting season for many organizations looking to reach out to customers to express their gratitude. But what if small displays of thanks and gratitude was part of an ongoing campaign (or multiple campaigns!), offering additional opportunities for brands and customers to connect? Here are just a few ideas and … Continue reading Campaign Ideas for Gift Sets
How do we keep end-users interested and engaged in what we’re offering? Updating your promotional product haul is always a great idea. And outside-the-norm product design elements that work to turn an everyday item into an EXTRA-ordinary brand experience is an even better idea. That's why all of the 60-plus new products recently released offer that … Continue reading Designed to Stand Out
Just like more companies nowadays, schools, colleges and athletic teams are also featuring full-color logos as part of their brand identity. And we’re continuing to see a growing demand around colorful (yet cost-effective!) promotional products, including writing instruments, drinkware and stationery items. The good news: there are SEVERAL promo product options for customers on a … Continue reading Campaign Ideas for Schools Year-Round
The promo products category is the one and only advertising medium that allows people to get in touch—literally—with a company brand, logo, or message. That’s why unique tactile experiences like product finishes can add an extra level of differentiation from one promo product to the next, for a truly one-of-a-kind advertising experience. From texturized to … Continue reading Here’s What’s Trending: Soft-Touch Rubberized Finishes
As one team of fundraisers learned, saying thank you was a meaningful part of recognizing those who donated to their cause, and promotional products played an important role in their overall campaign strategy and fundraising goal. The Strategy Parents of students attending the non-profit Academy of Music & Arts-Minnesota were raising money to cover the travel … Continue reading How Fundraisers Used Promo Products to Help Meet their Goals
How often would you like customers to think of your brand? Once a year? Monthly? Or how about daily? Most would agree that daily brand reminders are ideal. That’s why mixing up your promo offerings with everyday-use items like writing instruments and drinkware is a great strategy. Here, we’re highlighting popular made in USA promo … Continue reading Here’s What’s Trending: Made in USA Promo Items
In the Promo Know with Goldstar 
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