Campaign Ideas for Schools Year-Round

Just like more companies nowadays, schools, colleges and athletic teams are also featuring full-color logos as part of their brand identity. And we’re continuing to see a growing demand around colorful (yet cost-effective!) promotional products, including writing instruments, drinkware and stationery items. The good news: there are SEVERAL promo product options for customers on a … Continue reading Campaign Ideas for Schools Year-Round

Here’s What’s Trending: Soft-Touch Rubberized Finishes

The promo products category is the one and only advertising medium that allows people to get in touch—literally—with a company brand, logo, or message. That’s why unique tactile experiences like product finishes can add an extra level of differentiation from one promo product to the next, for a truly one-of-a-kind advertising experience. From texturized to … Continue reading Here’s What’s Trending: Soft-Touch Rubberized Finishes

How Fundraisers Used Promo Products to Help Meet their Goals

As one team of fundraisers learned, saying thank you was a meaningful part of recognizing those who donated to their cause, and promotional products played an important role in their overall campaign strategy and fundraising goal. The Strategy Parents of students attending the non-profit Academy of Music & Arts-Minnesota were raising money to cover the travel … Continue reading How Fundraisers Used Promo Products to Help Meet their Goals

Here’s What’s Trending: Made in USA Promo Items

How often would you like customers to think of your brand? Once a year? Monthly? Or how about daily? Most would agree that daily brand reminders are ideal. That’s why mixing up your promo offerings with everyday-use items like writing instruments and drinkware is a great strategy. Here, we’re highlighting popular made in USA promo … Continue reading Here’s What’s Trending: Made in USA Promo Items

We Believe in the Power of Promo

No other form of advertising offers a tangible extension of a brand, marketing campaign, or creative concept like promotional products. It is an advertising medium unlike any other, and Promotional Products Work! Week is a great opportunity to help shine some light on this uniquely-awesome industry. Kicking off on May 13, PPAI’s industry-wide event is dedicated … Continue reading We Believe in the Power of Promo

Creative Design Ideas for Nurses Week and Beyond

National Nurses Week may come around once a year, but the effects of great patient care can last a lifetime. In honor of Nurses Week, which takes place the second week of May, we’re highlighting a few clever examples illustrating how hospitals expressed thanks to their nurses. While these examples highlight healthcare professionals, the ideas … Continue reading Creative Design Ideas for Nurses Week and Beyond

3 Ways Branded Pens Benefit Brand Storytelling

Brand Storytelling Promo Pen with Wraparound Imprint for a Message

Everyone has a story to tell, including brands. Whether it’s one that conveys encouragement like NIKE’s “just do it” slogan, or one that inspires individuality like Apple’s “think different” campaign, stories are the messages that connect us. They make people, products, and brands more approachable and relatable. And while brand storytelling may be a relatively … Continue reading 3 Ways Branded Pens Benefit Brand Storytelling