How do we keep end-users interested and engaged in what we’re offering? Updating your promotional product haul is always a great idea. And outside-the-norm product design elements that work to turn an everyday item into an EXTRA-ordinary brand experience is an even better idea. That's why all of the 60-plus new products recently released offer that … Continue reading Designed to Stand Out
Just like more companies nowadays, schools, colleges and athletic teams are also featuring full-color logos as part of their brand identity. And we’re continuing to see a growing demand around colorful (yet cost-effective!) promotional products, including writing instruments, drinkware and stationery items. The good news: there are SEVERAL promo product options for customers on a … Continue reading Campaign Ideas for Schools Year-Round
“At its core, our Simplicity Model is about the ease of doing business and frictionless selling,” said Howard Cubberly, General Manager of Goldstar Global. “Nearly 5 years ago we created and introduced the Simplicity business model for our distributor customers and the response has been incredible.” As a supplier of promotional products, at Goldstar we … Continue reading Creating an Easier Way to do Business
The promo products category is the one and only advertising medium that allows people to get in touch—literally—with a company brand, logo, or message. That’s why unique tactile experiences like product finishes can add an extra level of differentiation from one promo product to the next, for a truly one-of-a-kind advertising experience. From texturized to … Continue reading Here’s What’s Trending: Soft-Touch Rubberized Finishes
As one team of fundraisers learned, saying thank you was a meaningful part of recognizing those who donated to their cause, and promotional products played an important role in their overall campaign strategy and fundraising goal. The Strategy Parents of students attending the non-profit Academy of Music & Arts-Minnesota were raising money to cover the travel … Continue reading How Fundraisers Used Promo Products to Help Meet their Goals
With long summer days come more outdoor activities—and more opportunities to promote brands while on the go. According to the National Park Services website, nearly 75% of all visitors to Yosemite National Park visit during the summer and fall (May through October), which is roughly 2.8 million visitors.1 That’s a whole lot of potential brand … Continue reading Promo and the Great Outdoors
How often would you like customers to think of your brand? Once a year? Monthly? Or how about daily? Most would agree that daily brand reminders are ideal. That’s why mixing up your promo offerings with everyday-use items like writing instruments and drinkware is a great strategy. Here, we’re highlighting popular made in USA promo … Continue reading Here’s What’s Trending: Made in USA Promo Items
No other form of advertising offers a tangible extension of a brand, marketing campaign, or creative concept like promotional products. It is an advertising medium unlike any other, and Promotional Products Work! Week is a great opportunity to help shine some light on this uniquely-awesome industry. Kicking off on May 13, PPAI’s industry-wide event is dedicated … Continue reading We Believe in the Power of Promo
National Nurses Week may come around once a year, but the effects of great patient care can last a lifetime. In honor of Nurses Week, which takes place the second week of May, we’re highlighting a few clever examples illustrating how hospitals expressed thanks to their nurses. While these examples highlight healthcare professionals, the ideas … Continue reading Creative Design Ideas for Nurses Week and Beyond
Everyone has a story to tell, including brands. Whether it’s one that conveys encouragement like NIKE’s “just do it” slogan, or one that inspires individuality like Apple’s “think different” campaign, stories are the messages that connect us. They make people, products, and brands more approachable and relatable. And while brand storytelling may be a relatively … Continue reading 3 Ways Branded Pens Benefit Brand Storytelling
