Artwork 101: Files and Color Models

In this post we’re getting back to basics. We’re talking about the common artwork terms and color models referenced in design and customization of promotional products like writing instruments. If you’re a promo industry veteran, this post would be a great one to share with anyone new to the industry, as it helps answer some … Continue reading Artwork 101: Files and Color Models

Designed to Stand Out

How do we keep end-users interested and engaged in what we’re offering? Updating your promotional product haul is always a great idea. And outside-the-norm product design elements that work to turn an everyday item into an EXTRA-ordinary brand experience is an even better idea. That's why all of the 60-plus new products recently released offer that … Continue reading Designed to Stand Out

Campaign Ideas for Schools Year-Round

Just like more companies nowadays, schools, colleges and athletic teams are also featuring full-color logos as part of their brand identity. And we’re continuing to see a growing demand around colorful (yet cost-effective!) promotional products, including writing instruments, drinkware and stationery items. The good news: there are SEVERAL promo product options for customers on a … Continue reading Campaign Ideas for Schools Year-Round

Creating an Easier Way to do Business

“At its core, our Simplicity Model is about the ease of doing business and frictionless selling,” said Howard Cubberly, General Manager of Goldstar Global. “Nearly 5 years ago we created and introduced the Simplicity business model for our distributor customers and the response has been incredible.” As a supplier of promotional products, at Goldstar we … Continue reading Creating an Easier Way to do Business

Here’s What’s Trending: Soft-Touch Rubberized Finishes

The promo products category is the one and only advertising medium that allows people to get in touch—literally—with a company brand, logo, or message. That’s why unique tactile experiences like product finishes can add an extra level of differentiation from one promo product to the next, for a truly one-of-a-kind advertising experience. From texturized to … Continue reading Here’s What’s Trending: Soft-Touch Rubberized Finishes

How Fundraisers Used Promo Products to Help Meet their Goals

As one team of fundraisers learned, saying thank you was a meaningful part of recognizing those who donated to their cause, and promotional products played an important role in their overall campaign strategy and fundraising goal. The Strategy Parents of students attending the non-profit Academy of Music & Arts-Minnesota were raising money to cover the travel … Continue reading How Fundraisers Used Promo Products to Help Meet their Goals

Promo and the Great Outdoors

With long summer days come more outdoor activities—and more opportunities to promote brands while on the go. According to the National Park Services website, nearly 75% of all visitors to Yosemite National Park visit during the summer and fall (May through October), which is roughly 2.8 million visitors.1 That’s a whole lot of potential brand … Continue reading Promo and the Great Outdoors