Decoration 101: Methods and Techniques for Creating Branded Promotional Products

In an earlier post we covered artwork basics, explaining the different file types (and why vector art is always preferred for printing material goods), as well as the color models and systems used in design. And while artwork is what gets imprinted on a promotional product, the decoration method determines how it gets there. In … Continue reading Decoration 101: Methods and Techniques for Creating Branded Promotional Products

Artwork 101: Files and Color Models

In this post we’re getting back to basics. We’re talking about the common artwork terms and color models referenced in design and customization of promotional products like writing instruments. If you’re a promo industry veteran, this post would be a great one to share with anyone new to the industry, as it helps answer some … Continue reading Artwork 101: Files and Color Models