Tapping into the Memorability, Creativity of Self-Promo Campaigns

Funny. Creative. Unforgettable. The ‘Simplicity Brothers’ campaign has been described many ways, but boring was never one of them. We’re breaking down the why and how behind one of the most memorable (and award-winning!) self-promo campaigns in our industry. Bringing Simplicity to the Masses When Goldstar® Pens launched its Simplicity Business Model that focused on … Continue reading Tapping into the Memorability, Creativity of Self-Promo Campaigns

Explore the Sample Pen Packs of 2020

New year, new products, more features designed to stand out from the rest. Explore the writing instruments selected for the 2020 sample pen packs, which offer some of the hottest product design trends in the writing instruments space. What's Included in the 3-Pen Sample Pack  The 3-pen pack includes a random sample of each of … Continue reading Explore the Sample Pen Packs of 2020

Top Blogs Now Available for Print, Customization

We heart content, and we double heart sharing it with our distributor customers like you. That's why we've taken our most popular blog posts and reformatted them for print, providing an additional type of content asset for your use. Each PDF article can be customized to add or remove branding and contact information, making each … Continue reading Top Blogs Now Available for Print, Customization

Get to Know Team Goldstar: Lindsay J.

Lindsay J. is the Creative Design Lead at Goldstar. Fun Facts:  My very first job was working as an Aquatics Specialist at Petco. If I could have dinner with any famous person it would be Seth Meyers. Outside of work, my loves for craft beer, Mexican food, running, hiking, and watching sitcoms keep me busy. … Continue reading Get to Know Team Goldstar: Lindsay J.

5 Self-Promo Ideas for the New Year

As P.T. Barnum once said, “Without promotion, something terrible happens... nothing!” As advertising specialists, marketing consultants, and promotional product distributors, you know that staying in sight is staying in mind. That’s why investing in self-promo campaigns and products is just the thing to help keep your calling card within reach year-round. Here are five self-promo … Continue reading 5 Self-Promo Ideas for the New Year

Get to Know Team Goldstar: Megan P.

Megan P. is the Customer Care Manager at Goldstar. Fun Facts:  Outside of work, I like to play mini golf with my family and enjoy taking naps. Best part of my job is the people I work with. The Goldstar pen that I'm using right now is the Elite Slim Frost (item #PWG) with little … Continue reading Get to Know Team Goldstar: Megan P.

Here’s What’s Trending: The Bowie Collection

Sure, they may look similar at first glance, but not all pens are created equal. And that statement couldn’t be truer when it comes to the Bowie Collection. From concept to creation, the writing instruments in this collection were made like no other. The Beginning of the Bowie Collection There are seven pens in the … Continue reading Here’s What’s Trending: The Bowie Collection