With long summer days come more outdoor activities—and more opportunities to promote brands while on the go. According to the National Park Services website, nearly 75% of all visitors to Yosemite National Park visit during the summer and fall (May through October), which is roughly 2.8 million visitors.1 That’s a whole lot of potential brand impressions for one site alone. Just imagine the potential brand exposure at other popular summertime attractions like amusement parks.
From the adventurous to the leisurely, we’re highlighting some of the many summertime opportunities and promo products that can help keep brands front and center.
On an Evening Adventure
Handy light-up items that are easily portable like flashlight keyrings make a great item for outdoor evening activities like camping, movies in the park, and beachside bonfires. Small but mighty, these are just a few light-up items that are easy to carry and take along to any excursion. Noon or night, wherever a branded promotional product goes, brand impressions are sure to follow.
Enjoying Some R&R
Summer is a popular time to unplug and enjoy some much needed rest and relaxation. Whether it’s sipping a cold drink poolside in a reusable USA-made drinkware item, taking a few moments to write and journal some thoughts about your next big idea, or using a tote to carry the picnic essentials, there’s a relevant promo product for just about every activity.
*Promo Fact: From millennials to baby boomers, promotional products are ranked the #1 most effective form of advertising to promote action across all generations.2
The Get In Touch! Campaign from Promotional Products Association International (PPAI) reminds us that promo products are an advertising medium unlike any other, offering a tangible brand experience. And with summer’s official kick-off on June 21, now is as good a time as any to build out your promo product haul to keep brands in reach and in sight all year long.
References: 1. National Park Services website. 2. PPAI Research 2018.
