Spring has sprung, and so have the requests for full-color imprints on white writing instruments. Outside of branded promo products, take a stroll through any mall or department store and you’ll find that spring and summer bring an influx of lighter shades, including crisp-looking whites, soft pastels, and vibrant tropicals.
Let’s hear what distributors are saying about this white-hot trend, and take a look at some popular options for giving branded goods a summertime refresh.
“My customers have pretty strict branding [guidelines] so we swap out the barrel color—sometimes a gray or white—to lighten it up a bit but still staying within their company guidelines.” –Toni Y.
White-Hot Items
Pens with a soft-touch rubberized finish, like the Ellipse Softy Brights pictured below, are always a customer favorite.
And for customers looking for the “clean” look and feel of a white barrel, but want an extra punch of color to coordinate with their full-color direct imprint, look no further than the Très-Chic collection. The classic, sleek metal ballpoint pen is available with seven different stylus colors.
One of our newest items pictured below, the Diego plastic ballpoint pen, features a direct CMYK imprint on the clip only. The opaque white plastic barrel and matching accents help create an ultra-clean and striking monochromatic appearance.
For more options, SimpliColor® plastic pens come in an assortment of styles and barrel widths—even pen-highlighter duos! But what’s really unique about SimpliColor® pens is their wraparound, 360-degree imprint area. Customers can choose a background color or stock art background, including the Color of 2019 or stark white, to complement their logo.
From dramatic black barrels and accents that communicate luxury and sophistication to light-reflecting white barrels and accents that communicate cool and clean, updating a barrel color or trim color is just one way to keep branded pens looking refreshed all year long.
Virtual Design Boards
If you’d like to present a virtual mock-up to your customers, email our team and we’d be happy to help in creating a virtual design board.
