Here’s What’s Trending: White Canvases for Spring + Summer


Spring has sprung, and so have the requests for full-color imprints on white writing instruments. Outside of branded promo products, take a stroll through any mall or department store and you’ll find that spring and summer bring an influx of lighter shades, including crisp-looking whites, soft pastels, and vibrant tropicals.

Let’s hear what distributors are saying about this white-hot trend, and take a look at some popular options for giving branded goods a summertime refresh.

 “My customers have pretty strict branding [guidelines] so we swap out the barrel color—sometimes a gray or white—to lighten it up a bit but still staying within their company guidelines.” –Toni Y.

White-Hot Items

Pens with a soft-touch rubberized finish, like the Ellipse Softy Brights pictured below, are always a customer favorite.

Ellipse Softy Brights with matching stylus (item #LMQ-C).

And for customers looking for the “clean” look and feel of a white barrel, but want an extra punch of color to coordinate with their full-color direct imprint, look no further than the Très-Chic collection. The classic, sleek metal ballpoint pen is available with seven different stylus colors.

Très-Chic Brights metal pen with colorful stylus options (item #MHE-C).

One of our newest items pictured below, the Diego plastic ballpoint pen, features a direct CMYK imprint on the clip only. The opaque white plastic barrel and matching accents help create an ultra-clean and striking monochromatic appearance.

Diego plastic ballpoint pen with clip imprint (item #ADH-C).

For more options, SimpliColor® plastic pens come in an assortment of styles and barrel widths—even pen-highlighter duos! But what’s really unique about SimpliColor® pens is their wraparound, 360-degree imprint area. Customers can choose a background color or stock art background, including the Color of 2019 or stark white, to complement their logo.

Vision Grip plastic ballpoint pen with wraparound imprint (item #PHG).

From dramatic black barrels and accents that communicate luxury and sophistication to light-reflecting white barrels and accents that communicate cool and clean, updating a barrel color or trim color is just one way to keep branded pens looking refreshed all year long.

Virtual Design Boards

If you’d like to present a virtual mock-up to your customers, email our team and we’d be happy to help in creating a virtual design board.


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