Once upon a time colorful imprints were difficult and expensive to achieve. From set-up and run charges to proofing fees, what began as a seemingly inexpensive promotional item quickly grew to cost a small fortune. Thankfully, that’s a thing of the past.
With innovative decoration capabilities like that of SimpliColor®, taking a brand from 1 color to 4 color is easy and affordable. All-inclusive pricing ensures distributors and their customers aren’t hit with hidden fees—a shared benefit all around. Now any organization—from a single-person startup to a multibillion dollar company—can use full color imprints to their brand’s marketing advantage, without breaking the bank or sacrificing quality.
What a Difference Full Color Can Make on a Product
Here’s an example of how one brand took their promo product game up a notch, by adding a second accent color to their logo (blue) and a free stock design background theme for their market (healthcare).
Now, we may be partial, but chances are that the ballpoint pen that received the 4 color treatment is more likely to draw attention than the 1 color option.
*Distributor Tip: There are more than 100 SimpliColor® stock backgrounds like the one used in the above example that are free to use with your customer logos.
The Facts on Colorful Impressions
- Research has shown that color can increase brand recognition by up to 80%1
- Psychologists have found that color helps us to process, store and remember scenes better than those presented without color2
- One study found that printed full color phone directory ads were read up to 42% more often than the same version when presented in black and white3
Inspired Designs Lie Ahead
Not every customer will have access to a graphic designer or creative team. This is where SimpliColor® stock design themes can make a huge difference. Selected to scale to top-selling promotional products on the market, SimpliColor® stock design themes were created with easy artwork in mind.
Explore full color decoration and see what a difference it can make for your customer’s brand.
References: 1. Research conducted by E. Hoadley, L. Simons, F. Gilroy. Loyola University Maryland, 2007. 2. F.A. Wichmann, L.T. Sharpe, K.R. Gegenfurtner, “The contributions of color to recognition memory for natural scenes”. Journal of Experimental Psychology: Learning, Memory, and Cognition, 2002. 3. J.V. White, Color for Impact, 1997.
