The Color of 2019

Vision Grip Plastic Promo Pen with Customized Simplicolor Imprint Item PHG

Vision Grip Plastic Promo Pen with Customized Simplicolor Imprint Item PHG

In December, Pantone, the renowned global authority on color, announced their 2019 color of the year: Living Coral. It’s a 20-year tradition of selecting the color of all colors that will influence product design, making its visual presence into just about every industry for the year.

According to the Pantone website, their designated color of the year is “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.” What’s more is that the color experts at Pantone opted to name this shade Living Coral, which some have speculate is in good effort to bring awareness to healthy, living (or lack thereof) coral reefs across our oceans.

Dissecting the Color Coral

With tinges of reds, pinks, and oranges, the color coral can be interpreted in a wide variety of hues. Depending on the dominant base color (i.e. yellow/orange vs. red/pink), and the intensity of the tint, shade or tone, the complementary color will vary.

Coral inspired hues and complementary colors
Coral inspired hues and complementary colors

PMS Colors, CMYK, and Branding

The CMYK color model (4 color process) allows for detailed color matching by way of subtracting and/or layering various intensities of cyan, magenta and yellow to achieve a desired result, making it possible to translate PMS colors into CMYK. This is especially important in recreating company logos and colors that are brand compliant, ensuring the right amount of key (black) is administered to achieve the right shade of teal, and so forth. And with SimpliColor® CMYK processing, virtually any color is within reach for application on branded items like writing instruments and stationery.

Did you know… Shades are achieved by adding black, tints are achieved by adding white, and gradient tones are achieved by adding gray?

From coral-inspired fabrics and nail polish to bedding and custom cupcakes, Pantone’s annual color of the year will be a part of all of our lives, in some form or another, in 2019. Here’s to Living Coral and its inspired hues in the New Year!

phg_white_v2-1-7-19
Vision Grip (item #PHG) ballpoint pen with coral-inspired wraparound barrel imprint.

If you’d like to see our coral-inspired stock background color, ask us for a virtual mockup!

One thought on “The Color of 2019

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s