Campaign Ideas for Gift Sets

Fall often signals the beginning of gifting season for many organizations looking to reach out to customers to express their gratitude. But what if small displays of thanks and gratitude was part of an ongoing campaign (or multiple campaigns!), offering additional opportunities for brands and customers to connect? Here are just a few ideas and … Continue reading Campaign Ideas for Gift Sets

Get to Know Team Goldstar: Cindy W.

Cindy W. is the Marketing Coordinator with Goldstar. Fun Facts:  My very first job was working as a sandwich artist at Subway. I can still make a mean turkey sub! Outside of work I like to binge watch my favorite shows, cross-stitch and enjoy cooking. I also love music festivals and taking my adorable Labrador … Continue reading Get to Know Team Goldstar: Cindy W.

Decoration 101: Methods and Techniques for Creating Branded Promotional Products

In an earlier post we covered artwork basics, explaining the different file types (and why vector art is always preferred for printing material goods), as well as the color models and systems used in design. And while artwork is what gets imprinted on a promotional product, the decoration method determines how it gets there. In … Continue reading Decoration 101: Methods and Techniques for Creating Branded Promotional Products

Get to Know Team Goldstar: Jessica M.

Jessica M. is the Southeast Regional Sales Manager with Goldstar. Fun Facts:  I like all types of music (but 99% country). 🙂 In my free time I love to catch an Atlanta Braves ballgame, go to the beach, and especially love hanging out with my two boys and friends and family. If I could have … Continue reading Get to Know Team Goldstar: Jessica M.

Artwork 101: Files and Color Models

In this post we’re getting back to basics. We’re talking about the common artwork terms and color models referenced in design and customization of promotional products like writing instruments. If you’re a promo industry veteran, this post would be a great one to share with anyone new to the industry, as it helps answer some … Continue reading Artwork 101: Files and Color Models

Get to Know Team Goldstar: Tracy M.

Tracy M. is the National Accounts Coordinator with Goldstar. Fun Facts:  In my free time I like to try new restaurants here in San Diego, and enjoy our local attractions like the San Diego Zoo Safari Park. During my last trip we even got to feed the giraffes! 🙂 Superpowers of Choice: The Force. (As in … Continue reading Get to Know Team Goldstar: Tracy M.

Designed to Stand Out

How do we keep end-users interested and engaged in what we’re offering? Updating your promotional product haul is always a great idea. And outside-the-norm product design elements that work to turn an everyday item into an EXTRA-ordinary brand experience is an even better idea. That's why all of the 60-plus new products recently released offer that … Continue reading Designed to Stand Out